:root{--paper:#F6F1EA;--raised:#FFFDF9;--sunken:#EDE5DA;--sand:#E8D5BC;--ink:#1C1915;--muted:#6B6259;--line:#E2D9CD;--line-strong:#8F857A;--clay:#BB512B;--on-clay:#FFFFFF;--clay-text:#A4441F;--sage:#4E6855;--focus:#A4441F}
@media (prefers-color-scheme:dark){:root{--paper:#171411;--raised:#211D19;--sunken:#0F0D0B;--sand:#4A3B2C;--ink:#F2ECE4;--muted:#A89E93;--line:#3A332C;--line-strong:#7A7066;--clay:#E07A52;--on-clay:#1C1915;--clay-text:#EB9370;--sage:#8FAE96;--focus:#EB9370}}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:"Geist",system-ui,-apple-system,"Segoe UI",sans-serif;font-size:16px;line-height:24px;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:var(--clay-text)}
a:focus-visible,button:focus-visible{outline:2px solid var(--focus);outline-offset:2px}
.wrap{max-width:1120px;margin:0 auto;padding-inline:20px}
.serif{font-family:"Instrument Serif",Georgia,serif;font-weight:400}
.eyebrow{font-family:"Geist Mono",ui-monospace,monospace;font-weight:500;font-size:12px;line-height:16px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin:0}
h1,h2,h3{margin:0;text-wrap:balance}
h1{font-family:"Instrument Serif",Georgia,serif;font-weight:400;font-size:clamp(42px,7vw,72px);line-height:1}
h2{font-family:"Instrument Serif",Georgia,serif;font-weight:400;font-size:clamp(32px,4.5vw,48px);line-height:1.08}
h3{font-size:20px;line-height:28px;font-weight:500}
p{margin:0}
.lg{font-size:18px;line-height:28px}
.muted{color:var(--muted)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:48px;padding:12px 22px;border-radius:8px;font-weight:500;font-size:16px;text-decoration:none;border:1px solid transparent}
.btn-primary{background:var(--clay);color:var(--on-clay)}
.btn-primary:hover{filter:brightness(.94)}
.btn-ghost{border-color:var(--line-strong);color:var(--ink)}
.btn-ghost:hover{background:var(--raised)}
/* nav */
.nav{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:20px}
.nav .brand{display:flex;align-items:center;gap:12px;text-decoration:none;color:var(--ink)}
.nav .brand svg{width:34px;height:auto}
.nav .brand span{font-family:"Instrument Serif",Georgia,serif;font-size:28px;line-height:1}
.nav ul{list-style:none;margin:0;padding:0;display:flex;gap:22px;align-items:center;flex-wrap:wrap}
.nav ul a{color:var(--ink);text-decoration:none;font-size:15px}
.nav ul a:hover{color:var(--clay-text)}
@media (max-width:640px){.nav ul li.hide-sm{display:none}}
/* sections */
section{padding-block:64px}
@media (min-width:900px){section{padding-block:96px}}
.hero{padding-block:48px 64px}
@media (min-width:900px){.hero{padding-block:80px 96px}}
.hero .grid{display:grid;gap:40px;align-items:center}
@media (min-width:900px){.hero .grid{grid-template-columns:1.1fr .9fr;gap:64px}}
.stack{display:flex;flex-direction:column;gap:16px}
.row{display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.card{background:var(--raised);border:1px solid var(--line);border-radius:16px;padding:24px;min-width:0}
.cards{display:grid;gap:16px}
@media (min-width:760px){.cards-3{grid-template-columns:repeat(3,minmax(0,1fr))}.cards-2{grid-template-columns:repeat(2,minmax(0,1fr))}}
.shot{border:1px solid var(--line);border-radius:16px;overflow:hidden;background:var(--sunken)}
.shot img{width:100%}
.band{background:var(--sand);border-radius:16px;padding:32px 24px}
@media (min-width:900px){.band{padding:48px}}
.quote{font-family:"Instrument Serif",Georgia,serif;font-size:clamp(24px,3vw,32px);line-height:1.25}
.cite{font-size:14px;color:var(--muted);margin-top:12px}
.disc{width:12px;height:12px;border-radius:999px;background:var(--clay);display:inline-block;flex:none;margin-top:6px}
.list{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:12px}
.list li{display:flex;gap:12px;align-items:flex-start}
.stats{display:grid;gap:16px;grid-template-columns:repeat(2,minmax(0,1fr))}
@media (min-width:760px){.stats{grid-template-columns:repeat(4,minmax(0,1fr))}}
.stat .n{font-family:"Instrument Serif",Georgia,serif;font-size:44px;line-height:1;color:var(--clay-text)}
.stat .l{font-size:14px;color:var(--muted);margin-top:6px}
.steps{display:grid;gap:16px}
@media (min-width:900px){.steps{grid-template-columns:repeat(5,minmax(0,1fr))}}
.step .k{font-family:"Geist Mono",ui-monospace,monospace;font-size:12px;letter-spacing:.08em;color:var(--clay-text);margin-bottom:8px}
.clients{display:flex;flex-wrap:wrap;gap:12px 32px;align-items:center;font-family:"Instrument Serif",Georgia,serif;font-size:22px;color:var(--muted)}
.rule{border:0;border-top:1px solid var(--line);margin:0}
footer{padding-block:40px;border-top:1px solid var(--line);font-size:14px;color:var(--muted)}
footer .wrap{display:flex;flex-wrap:wrap;gap:12px 28px;justify-content:space-between;align-items:center}
footer a{color:var(--ink);text-decoration:none}
footer a:hover{color:var(--clay-text)}
.case-hero{padding-block:48px 32px}
.meta{display:flex;flex-wrap:wrap;gap:8px 24px;font-size:14px;color:var(--muted)}
.prose{max-width:68ch;display:flex;flex-direction:column;gap:16px}
.prose h2{font-size:clamp(28px,3.5vw,36px);margin-top:24px}
.two{display:grid;gap:32px}
@media (min-width:900px){.two{grid-template-columns:1fr 1fr;gap:48px;align-items:start}}
.sticky{position:sticky;top:24px}
.tag{display:inline-block;font-family:"Geist Mono",ui-monospace,monospace;font-size:12px;letter-spacing:.06em;text-transform:uppercase;background:var(--sand);color:var(--ink);padding:4px 10px;border-radius:4px}
.skip{position:absolute;left:-999px}.skip:focus{left:16px;top:16px;background:var(--raised);padding:8px 12px;z-index:9}
/* v2: glanceable */
.big{font-family:"Instrument Serif",Georgia,serif;font-weight:400;font-size:clamp(40px,7.5vw,84px);line-height:1;letter-spacing:-.01em}
.one{max-width:30ch}
.logos{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px 32px;align-items:center;justify-items:center}
@media (min-width:760px){.logos{grid-template-columns:repeat(5,minmax(0,1fr));gap:32px}}
.logos img{max-height:44px;width:auto;opacity:.85}
@media (prefers-color-scheme:dark){.logos img.dark-only{display:block}.logos img.light-only{display:none}}
@media (prefers-color-scheme:light){.logos img.dark-only{display:none}}
.logos img.dark-only{display:none}
.three{display:grid;gap:16px}
@media (min-width:760px){.three{grid-template-columns:repeat(3,minmax(0,1fr))}}
.num{font-family:"Instrument Serif",Georgia,serif;font-size:56px;line-height:1;color:var(--clay-text)}
.tile{position:relative}
.tile figcaption{font-size:16px;font-weight:500;margin-top:10px}
.forwho{display:grid;gap:16px}
@media (min-width:760px){.forwho{grid-template-columns:1fr 1fr}}
.forwho ul{margin:12px 0 0;padding:0;list-style:none;display:flex;flex-direction:column;gap:10px}
.forwho li{display:flex;gap:10px;align-items:flex-start;font-size:17px}
.yes::before{content:"";width:10px;height:10px;border-radius:999px;background:var(--sage);flex:none;margin-top:8px}
.no::before{content:"";width:10px;height:10px;border-radius:999px;background:var(--line-strong);flex:none;margin-top:8px}
/* quiz */
.quiz{background:var(--raised);border:1px solid var(--line);border-radius:16px;padding:24px;max-width:720px;margin:0 auto}
@media (min-width:760px){.quiz{padding:40px}}
.q-progress{height:6px;background:var(--sunken);border-radius:999px;overflow:hidden;margin-bottom:24px}
.q-progress div{height:100%;background:var(--clay);width:0;transition:width .25s}
.q-area{font-family:"Geist Mono",ui-monospace,monospace;font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--clay-text);margin-bottom:8px}
.q-text{font-family:"Instrument Serif",Georgia,serif;font-size:clamp(26px,4vw,36px);line-height:1.15;margin-bottom:24px}
.q-opts{display:grid;gap:10px}
@media (min-width:600px){.q-opts{grid-template-columns:repeat(5,minmax(0,1fr))}}
.q-opt{min-height:56px;border:1px solid var(--line-strong);background:var(--raised);color:var(--ink);border-radius:8px;font:inherit;font-size:16px;font-weight:500;cursor:pointer;padding:10px 12px}
.q-opt:hover{border-color:var(--clay);color:var(--clay-text)}
.q-back{background:none;border:0;color:var(--muted);font:inherit;font-size:14px;cursor:pointer;padding:12px 0;margin-top:8px}
.score-n{font-family:"Instrument Serif",Georgia,serif;font-size:96px;line-height:1;color:var(--clay-text)}
.bars{display:flex;flex-direction:column;gap:10px;margin-top:8px}
.bar{display:grid;grid-template-columns:150px 1fr 40px;gap:12px;align-items:center;font-size:14px}
@media (max-width:480px){.bar{grid-template-columns:110px 1fr 36px}}
.bar .t{height:10px;background:var(--sunken);border-radius:999px;overflow:hidden}
.bar .t div{height:100%;background:var(--sage)}
.bar .t div.low{background:var(--clay)}
.field{display:flex;flex-direction:column;gap:6px}
.field label{font-size:14px;font-weight:500}
.field input{min-height:48px;border:1px solid var(--line-strong);border-radius:8px;padding:10px 12px;font:inherit;font-size:16px;background:var(--raised);color:var(--ink)}
.field input:focus{outline:2px solid var(--focus);outline-offset:2px}
.sticky-cta{position:fixed;left:0;right:0;bottom:0;padding:12px 16px calc(12px + env(safe-area-inset-bottom,0px));background:var(--raised);border-top:1px solid var(--line);display:none;z-index:20}
.sticky-cta .btn{width:100%}
@media (max-width:759px){.sticky-cta{display:block}body{padding-bottom:84px}}
details{border-top:1px solid var(--line);padding:16px 0}
details:last-of-type{border-bottom:1px solid var(--line)}
summary{cursor:pointer;font-size:18px;font-weight:500;list-style:none;display:flex;justify-content:space-between;gap:16px}
summary::after{content:"+";color:var(--clay-text);font-size:22px;line-height:1}
details[open] summary::after{content:"–"}
details p{margin-top:10px;color:var(--muted);max-width:60ch}
.video{aspect-ratio:16/9;background:var(--sunken);border:1px solid var(--line);border-radius:16px;overflow:hidden}
.video video{width:100%;height:100%;object-fit:cover}

[hidden]{display:none!important}
.sticky-cta.off{display:none}
/* v3: calmer */
.hero-v3{padding-block:72px 56px}
@media (min-width:900px){.hero-v3{padding-block:120px 80px}}
.hero-v3 .big{font-size:clamp(44px,8.5vw,104px);max-width:14ch}
.lede{font-size:clamp(19px,2.4vw,26px);line-height:1.35;max-width:30ch}
.marquee{overflow:hidden;position:relative;padding-block:28px;border-block:1px solid var(--line)}
.marquee::before,.marquee::after{content:"";position:absolute;top:0;bottom:0;width:80px;z-index:1;pointer-events:none}
.marquee::before{left:0;background:linear-gradient(90deg,var(--paper),transparent)}
.marquee::after{right:0;background:linear-gradient(270deg,var(--paper),transparent)}
.track{display:flex;gap:72px;width:max-content;animation:scroll 38s linear infinite;align-items:center}
.track img{height:36px;width:auto;opacity:.8;flex:none}
@media (min-width:900px){.track img{height:44px}.track{gap:96px}}
.marquee:hover .track{animation-play-state:paused}
@keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.track{animation:none;flex-wrap:wrap;width:auto;justify-content:center;gap:40px}}
.statement{font-family:"Instrument Serif",Georgia,serif;font-size:clamp(28px,4.2vw,52px);line-height:1.15;max-width:24ch;text-wrap:balance}
.steps-line{display:flex;flex-wrap:wrap;gap:12px 28px;align-items:baseline;font-size:clamp(18px,2.2vw,24px)}
.steps-line .k{font-family:"Geist Mono",ui-monospace,monospace;font-size:12px;letter-spacing:.08em;color:var(--clay-text);margin-right:8px}
.steps-line .arrow{color:var(--line-strong)}
.builds{display:grid;gap:0;border-top:1px solid var(--line)}
.builds a,.builds div{display:grid;grid-template-columns:1fr auto;gap:16px;align-items:baseline;padding:22px 0;border-bottom:1px solid var(--line);text-decoration:none;color:inherit}
.builds .t{font-family:"Instrument Serif",Georgia,serif;font-size:clamp(22px,3vw,32px);line-height:1.15}
.builds .d{color:var(--muted);font-size:15px;grid-column:1/-1;max-width:60ch}
.builds .go{color:var(--clay-text);font-size:14px;white-space:nowrap}
.quiet{border:0;background:transparent;padding:0}
.pairs{display:grid;gap:32px}
@media (min-width:760px){.pairs{grid-template-columns:1fr 1fr;gap:64px}}
.pairs h3{font-family:"Instrument Serif",Georgia,serif;font-size:28px;font-weight:400;margin-bottom:12px}
.pairs ul{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:12px}
.pairs li{display:flex;gap:12px;align-items:flex-start;font-size:17px;line-height:26px}
.shot.toned img{filter:grayscale(1) sepia(.22) contrast(.92) brightness(1.02);mix-blend-mode:multiply}
@media (prefers-color-scheme:dark){.shot.toned img{mix-blend-mode:normal;opacity:.9}}
.quiz.quiet-quiz{background:transparent;border:0;padding:0;max-width:720px}
.nav .btn{min-height:44px;padding:10px 18px}

@media (max-width:600px){.builds a,.builds div{grid-template-columns:1fr}.builds .go{grid-row:3}}
.track img[src*="topofzion"]{height:52px}
@media (min-width:900px){.track img[src*="topofzion"]{height:64px}}
/* v4: brand devices back in */
.hero-v4{position:relative;overflow:hidden;padding-block:64px 72px}
@media (min-width:900px){.hero-v4{padding-block:112px 112px}}
.hero-v4 .disc{position:absolute;right:-18vw;top:-10vw;width:62vw;height:62vw;max-width:760px;max-height:760px;border-radius:999px;background:var(--clay);opacity:.95;z-index:0}
@media (max-width:899px){.hero-v4 .disc{right:-40vw;top:-22vw;width:90vw;height:90vw}}
.hero-v4 .wrap{position:relative;z-index:1}
.hero-v4 .eyebrow{color:var(--clay-text)}
.hero-v4 .big{font-size:clamp(52px,9.5vw,120px);max-width:12ch}
.hero-v4 .big em{font-style:italic;color:var(--clay-text)}
.hero-v4 .lede{max-width:34ch}
.band-sand{background:var(--sand);border-radius:16px;padding:40px 24px;position:relative;overflow:hidden}
@media (min-width:900px){.band-sand{padding:64px 72px}}
.band-sand .dancer{position:absolute;right:24px;bottom:-10px;width:120px;opacity:.9}
@media (min-width:900px){.band-sand .dancer{width:200px;right:64px;bottom:-16px}}
.band-sand .statement{color:var(--ink)}
.eyebrow.dot{display:flex;align-items:center;gap:10px}
.eyebrow.dot::before{content:"";width:8px;height:8px;border-radius:999px;background:var(--clay)}
.steps-v4{display:grid;gap:24px;border-top:1px solid var(--line);padding-top:32px}
@media (min-width:760px){.steps-v4{grid-template-columns:repeat(3,minmax(0,1fr));gap:48px}}
.steps-v4 .n{font-family:"Instrument Serif",Georgia,serif;font-size:64px;line-height:.9;color:var(--clay-text)}
.steps-v4 h3{font-family:"Instrument Serif",Georgia,serif;font-weight:400;font-size:26px;margin-top:12px}
.steps-v4 p{color:var(--muted);margin-top:6px;max-width:34ch}
.pull{position:relative;padding-left:0}
.pull .mark{font-family:"Instrument Serif",Georgia,serif;font-size:120px;line-height:.6;color:var(--clay);display:block;margin-bottom:8px}
.footer-v4{display:flex;flex-direction:column;gap:24px}
.footer-v4 .lockup{display:flex;align-items:center;gap:12px;color:var(--ink)}
.footer-v4 .lockup svg{width:40px}
.footer-v4 .lockup span{font-family:"Instrument Serif",Georgia,serif;font-size:30px}

@media (max-width:899px){.hero-v4{padding-top:150px}.hero-v4 .disc{width:72vw;height:72vw;right:-30vw;top:-34vw}}
/* v5: depth, segments, warmth */
:root{--shadow:0 1px 2px rgba(28,25,21,.05),0 14px 36px -14px rgba(28,25,21,.22);--sage-soft:#E3EBE4}
@media (prefers-color-scheme:dark){:root{--shadow:0 1px 2px rgba(0,0,0,.4),0 14px 36px -14px rgba(0,0,0,.7);--sage-soft:#1F2A22}}
.card-v5{background:var(--raised);border:1px solid var(--line);border-radius:16px;padding:28px 24px;box-shadow:var(--shadow);min-width:0}
.seg-raised{background:var(--raised);border-block:1px solid var(--line)}
.seg-sunken{background:var(--sunken)}
.steps-v5{display:grid;gap:16px;border:0;padding-top:0}
@media (min-width:760px){.steps-v5{grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}}
.steps-v5 .n{font-family:"Instrument Serif",Georgia,serif;font-size:56px;line-height:.9;color:var(--clay-text)}
.steps-v5 h3{font-family:"Instrument Serif",Georgia,serif;font-weight:400;font-size:26px;margin-top:14px}
.steps-v5 p{color:var(--muted);margin-top:6px}
.builds-v5{display:grid;gap:16px}
@media (min-width:760px){.builds-v5{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}}
.builds-v5 a{display:flex;flex-direction:column;gap:10px;text-decoration:none;color:inherit;transition:transform .15s}
.builds-v5 a:hover{transform:translateY(-2px)}
.builds-v5 .t{font-family:"Instrument Serif",Georgia,serif;font-size:clamp(24px,3vw,30px);line-height:1.15}
.builds-v5 .d{color:var(--muted);font-size:15px}
.builds-v5 .go{color:var(--clay-text);font-size:14px;font-weight:500;margin-top:auto}
.builds-v5 .who{font-family:"Geist Mono",ui-monospace,monospace;font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--sage)}
.pairs-v5 .card-v5.yes-card{border-top:4px solid var(--sage)}
.pairs-v5 .card-v5.no-card{border-top:4px solid var(--line-strong)}
.note{display:grid;gap:24px;align-items:center}
@media (min-width:760px){.note{grid-template-columns:200px 1fr;gap:48px}}
.note img{width:160px;height:160px;border-radius:999px;object-fit:cover;object-position:60% 30%;box-shadow:var(--shadow);border:4px solid var(--raised)}
@media (min-width:760px){.note img{width:200px;height:200px}}
.note .hand{font-family:"Instrument Serif",Georgia,serif;font-style:italic;font-size:22px;color:var(--clay-text)}
.trust{display:grid;gap:12px}
@media (min-width:760px){.trust{grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}}
.trust .card-v5{padding:20px;display:flex;gap:12px;align-items:flex-start}
.trust .ic{width:36px;height:36px;border-radius:10px;background:var(--sage-soft);color:var(--sage);display:flex;align-items:center;justify-content:center;flex:none}
.trust .ic svg{width:18px;height:18px}
.trust h4{margin:0;font-size:16px;font-weight:500}
.trust p{margin:4px 0 0;font-size:14px;color:var(--muted)}
.quiz.card-v5{max-width:760px;margin:0 auto}
.hero-v4 .disc-sm{display:none}
@media (max-width:899px){.hero-v4{padding-top:40px}.hero-v4 .disc{display:none}.hero-v4 .disc-sm{display:block;width:72px;height:72px;border-radius:999px;background:var(--clay);box-shadow:var(--shadow)}}
.seo-line{font-size:17px;color:var(--muted);max-width:60ch}
.bar .t div{background:var(--sage)}